
Research and practice driven franchising advisory for founders, executives, and investors.

A franchise firm must position itself strategically within its competitive landscape to enable effective replication and sustainable growth.

We apply rigorous selection criteria to match your organization with suitable franchise partners and optimal industry and market entry opportunities.

We design the right franchise fee structure—upfront, ongoing royalties, advertising contributions, and transfer fees—to fit your concept and growth strategy. We also craft franchise contracts with clauses that allocate decision rights and incentives effectively, ensuring both you and your franchisees operate efficiently and consistently.

We deliver research-based market and industry entry recommendations—locally and internationally—tailored to the environmental conditions and the firm’s contextual factors.

Support and Training
We develop digitally integrated operations manuals that combine AI support with QR-code–based access to standardized processes, ensuring consistent implementation across domestic and international franchise networks.
Dr. Ilir Hajdini, MSc
Professor of Strategy, Entrepreneurship and Management
Franchise Consultant
+971 55 279 7921
[email protected]https://www.aus.edu/faculty/ilir-hajdini
