Designing scalable franchise networks

Research and practice driven franchising advisory for founders, executives, and investors.

Growth and Replication

Franchise Strategy & Structure

A franchise firm must position itself strategically within its competitive landscape to enable effective replication and sustainable growth.

Partner & Market Selection

We apply rigorous selection criteria to match your organization with suitable franchise partners and optimal industry and market entry opportunities.

Fees, Royalties & Contract Architecture

We design the right franchise fee structure—upfront, ongoing royalties, advertising contributions, and transfer fees—to fit your concept and growth strategy. We also craft franchise contracts with clauses that allocate decision rights and incentives effectively, ensuring both you and your franchisees operate efficiently and consistently.

Operations Manuals & Support

We deliver research-based market and industry entry recommendations—locally and internationally—tailored to the environmental conditions and the firm’s contextual factors.

Support and Training

Franchise Operations Manuals


We develop digitally integrated operations manuals that combine AI support with QR-code–based access to standardized processes, ensuring consistent implementation across domestic and international franchise networks.

© Franchise Strategy. All rights reserved.

Dr. Ilir Hajdini, MSc
Professor of Strategy, Entrepreneurship and Management
Franchise Consultant
+971 55 279 7921
[email protected]
https://www.aus.edu/faculty/ilir-hajdini